CricBengal.com | Sports Desk
Cristiano Ronaldo is expanding his career beyond football, with production now underway on his first television series, titled Day 1s. The Portuguese superstar is collaborating with British filmmaker Matthew Vaughn on the project, marking another step into the entertainment industry.
The 41-year-old Al Nassr forward announced the development on Instagram on November 12, sharing his excitement about the start of production and promising more updates.
A New Venture with Matthew Vaughn
Day 1s is being developed under UR·MARV Studios, the production company co-founded by Ronaldo and Matthew Vaughn in 2025.
Vaughn is widely recognised for directing films such as Kingsman and X-Men: First Class. His collaboration with Ronaldo brings together football’s global appeal and experience from the film industry.
A Drama Set in the World of Football
The scripted series explores the world beyond the pitch, including football transfers, commercial negotiations, ambition, loyalty and the people who support players on their journey to success.
One of its central characters is Stanley Dalton, a fictional British football agent portrayed by actor Damian Lewis. Lewis is best known for his performances in television series such as Homeland and Billions.
Former France and Arsenal forward Thierry Henry and British rapper Dave are also attached to the project. Henry is expected to appear as himself.
Ronaldo to Executive Produce and Appear On Screen
Ronaldo will serve as an executive producer on the series and is also expected to make appearances as himself.
The original concept was developed by football agent Darren Dein, who has represented former France international Thierry Henry.
The project offers Ronaldo an opportunity to bring his knowledge of professional football into a scripted entertainment production. His involvement also reflects his growing interests outside his playing career.
Release Details Yet to Be Announced
Although production has started, the official release date and distribution platform have not yet been announced.
The series represents a significant step in Ronaldo’s expanding business and entertainment activities. Working alongside an established filmmaker such as Vaughn could help the project attract attention beyond the football audience.
CricBengal Analysis
Ronaldo’s worldwide popularity gives Day 1s an immediate level of visibility. His partnership with Matthew Vaughn also brings together two different areas of influence: global football and commercial filmmaking.
However, star power alone will not determine the series’ success. Its storytelling, performances and production quality will ultimately decide whether it can attract and retain viewers.
CricBengal/BH